Free to try. $649 for a complete product launch brief. No subscription, no retainer, no agency markup.
| Option | Cost | Time | Quality |
|---|---|---|---|
| Freelance strategist | $3,000–$6,000 | 2–4 weeks | High |
| Strategy agency | $10,000–$25,000 | 4–8 weeks | High |
| Generic ChatGPT prompt | $20/mo | 10 minutes | Generic |
| Test Project | $649 | 90 seconds | Framework-driven |
Test Project applies frameworks from 400+ real launches. It's opinionated, specific, and built for your product — not a template.
A complete ~2,000 word launch brief with 8 sections: Executive Summary, Positioning Statement, Target Audience Profile, Channel Strategy, 30-Day Launch Timeline, Budget Allocation, KPIs & Success Metrics, and Risk Factors. Plus a separate Execution Checklist (20–30 actionable tasks). Plus PDF export. Everything you need to launch with a real strategy, not instinct.
See a complete example in our guide to what a product launch brief includes.
No. $649 is a one-time payment for one complete launch brief. There is no recurring charge. The free tier gives you one free brief every 90 days. If you have multiple products to launch, each brief is purchased separately.
The free tier gives you a 3-section Executive Summary: an overview of the strategic opportunity, a positioning statement, and the single biggest channel or strategic bet for your launch. It's a genuine preview — not a teaser. But it's not the full brief.
ChatGPT gives you generic strategy based on your prompt. Test Project applies frameworks drawn from 400+ real launches across DTC, SaaS, CPG, B2B, and retail. The output is opinionated — it names competitors, makes specific channel recommendations, sets specific KPIs, and gives you a timeline you can execute. Not a list of options to consider.
See how Test Project compares to other approaches in our go-to-market plan generator comparison.
Yes. Enter BETA2026 at checkout for a limited discount. This code is available for early adopters while supplies last.
If the brief doesn't match the quality level shown in the free preview and sample briefs on the homepage, contact us and we'll make it right. Our goal is for every brief to be worth 10x what you paid.
Founders launching a new product, product managers building a go-to-market plan, marketers needing a strategic anchor before execution, and consultants who want to give clients a rigorous framework quickly. Anyone who needs a real launch strategy, not a generic template.