Three inputs. One complete, framework-driven launch brief. No agency, no consultant, no waiting.
Describe what you're launching. We need specifics — generic inputs produce generic strategy. The more precise you are here, the more actionable your brief will be.
Who is buying this product? What's the competitive landscape? What channel are you prioritizing? These answers determine your positioning — the single most important strategic decision in any launch.
Budget, goal, and timeline. These constraints shape the strategy. A $5K launch in 30 days looks completely different from a $100K launch over 90 days — and the brief should reflect that.
A ~2,000 word launch brief with 8 sections — plus an execution checklist.
What the product is, who it's for, and the single biggest strategic opportunity in 3–4 sentences.
"For [audience] who [need], [Product] is the [category] that [benefit]. Unlike [competitor]..."
Psychographics of your highest-probability buyer. Where they are, what they believe, what they respond to.
Primary channel recommendation + supporting channels, with rationale based on your audience and price point.
Pre-launch seeding, launch day execution, and post-launch optimization milestones.
How to split your budget across channels and production. Specific percentages based on your strategy.
Specific, time-bound numbers. The one metric that tells you if the launch is working within the first two weeks.
The 2–3 things most likely to derail the launch, and the backup plan for each.
Test Project applies launch frameworks from 400+ real product launches. It reasons about your specific market, not a generic category.
The brief makes a call. One primary channel. Specific KPIs. Named competitors. Not a list of options to "consider exploring."
A $39.99 CPG product and a $299/mo SaaS tool have completely different launch strategies. Test Project knows the difference.
You see a 3-section preview: the strategic opportunity, your positioning statement, and the single biggest bet for your launch. No payment required.
Payment processes in seconds. Your complete 8-section brief is available immediately — no waiting, no queue, no human review needed.
The execution checklist that comes with your brief breaks strategy into 20–30 actionable tasks — each mapped to the strategy section it supports.
Share the brief with co-founders, contractors, or investors. The PDF export preserves full formatting and is suitable for professional distribution.