The positioning, channels, timeline, and budget a strategy firm would charge $10K for.
Not 90 minutes. Not 9 days. Not the 6 weeks and $10,000 a consultancy charges. Ninety seconds from input to a 2,000-word strategy you can execute today.
How it works
Name, category, price point, one-sentence description. The basics that define what you're launching.
Who you're targeting, your differentiator, and who you're competing with. The strategic context.
Timeline, budget range, primary channel, and goal. The constraints that shape the strategy.
What you get
This is what a strategy consultancy produces in 3–6 weeks for $5,000–$10,000. Test Project delivers it in 90 seconds for $649.
What it is, who it's for, and the single biggest strategic opportunity. Three sentences. No filler.
Head-to-head breakdown of named competitors — where you win, where you're vulnerable, and what to do about each gap.
Primary, secondary, and owned channels ranked by expected CAC — with rationale for each call, not a list of "consider these options."
Week-by-week milestones with go/no-go criteria. Prioritized by impact. Includes the actions most teams forget until it's too late.
Specific dollar splits across every channel with the reasoning behind each number. Not "allocate wisely" — actual percentages and amounts.
Week 4, Week 8, and 90-day targets. CAC floors, LTV ratios, and conversion benchmarks. Everything you need to know if the launch is working.
Brief Preview
Three sentences. What it is, who it's for, and the single biggest strategic opportunity.
For [target] who [need], [Product] is the [category] that [benefit]. Unlike [alternative], we [differentiator].
Every section has specific deliverables. No vague goals. No "it depends." We make the call and explain why.
Sample Briefs
Three fictional products, real strategy. Click a vertical to see the inputs and the full generated brief.
Lumi is entering a crowded skincare market with a defensible positioning bet: clean Vitamin C + peptide at $68, aimed at the millennial who has outgrown drugstore products but is skeptical of $200 clinical serums. The biggest strategic opportunity is TikTok-native demonstration — this product shows visible change on camera in 15 seconds, and purchase intent in this category is driven by UGC proof, not brand heritage. The first 90 days are a seeding-and-proof play, not a scale play.
For women 28–40 who want visible results without a dermatology degree, Lumi is the clean-ingredient serum that delivers in three weeks. Unlike clinical brands that demand a 12-step routine, Lumi works solo — and you can see it working.
Verdict: Soft Launch — not Big Bang. Zero reviews, no social proof, no existing audience. A full paid push with no reviews produces the worst possible CAC. Seed first, amplify second.
First 30 days (ranked by impact):
Do not put more than 50% of budget on TikTok. Build Meta and email as parallel channels from day 1. A TikTok disruption cannot be a single point of failure for your launch.
If fewer than 32 of 80 influencers post organically by Week 4, delay paid launch 2 weeks and seed a second wave. Launching paid before proof is established is the #1 DTC launch mistake.
$28 contribution margin sounds healthy, but CAC will rise as you exhaust warm audiences. Model unit economics at $35 CAC before scaling past $20k/month in paid spend.
Ready to generate your own DTC brief?
Get Your Own BriefBarKit is entering retail at $39.99 — above impulse threshold, well below the considered-purchase ceiling for gifts. The single biggest strategic opportunity is Q4 gifting season. This is a holiday product first and a year-round product second. Every strategic decision — which retailers to target, how to split the budget, what creative to run — should be made with that anchor in mind.
For adults who want to elevate home entertaining without becoming a cocktail nerd, BarKit is the gift that looks expensive and actually gets used. Unlike bar tool sets that collect dust after one party, BarKit includes a curated recipe guide so recipients make drinks from week one.
Verdict: Rolling Regional — not a national Big Bang. National retailers require proof of velocity before committing shelf space to a new brand. Start with 2–3 regional specialty chains, build sell-through data, then pitch nationals in Q1 with real numbers.
First 30 days (ranked by impact):
Standard retail terms are Net 60–90. You will ship inventory in September–October and not see payment until December–January. Model a $40k+ cash float requirement before projecting revenue. Factoring is an option if cash is tight.
If regional placements fall through in Weeks 1–4, the holiday window closes. Have a contingency: Faire.com wholesale, pop-up retail, or redirect the full $50k to DTC paid. Don't get caught without a Plan B in October.
Retail requires UPC barcodes, shelf-ready secondary packaging, and retailer-specific compliance (crush tests, hangtags). Budget 6–8 weeks for final packaging production. This is not optional and cannot be rushed once a PO is in hand.
Ready to generate your own retail brief?
Get Your Own BriefFlowDesk is entering a crowded automation market (Zapier, Make, Monday) with a specific psychographic bet: ops directors who have tried Zapier and given up. This is not a feature competition — FlowDesk won't win on integration count. It wins on the frustration angle: "built for ops leads, not engineers." The biggest strategic opportunity is owning the "Zapier alternatives" conversation online, where 47,000+ community posts document active frustration with Zapier's technical complexity.
For operations directors at scaling companies who've been burned by automation tools that require IT to maintain, FlowDesk is the workflow platform built for ops leads, not engineers. Unlike Zapier, you don't need a developer to fix it when it breaks — and it won't break the same way twice.
Verdict: Soft Launch via PLG + outbound accelerant — not a Big Bang conference play. 50 paying teams in 90 days requires a tight sales motion, not broad awareness. The first 4 weeks are entirely about getting 15 design partners live and producing case study ammunition before any money changes hands.
First 30 days (ranked by impact):
Abstract positioning won't close deals. Build a demo that recreates a specific Zapier failure mode — a broken zap that required IT to fix — and shows FlowDesk handling it without a developer. This demo must exist before your first sales call.
Ops Directors have authority but often need IT sign-off for new tools. Budget 2–3 extra weeks per deal for security reviews and procurement. At $299/mo some companies skip procurement; at $3,588/year some won't.
Teams without 3 active automations in the first 30 days churn at 70%+. This is an onboarding problem, not a product problem. Build an onboarding sequence that gets 3 automations live by Day 7. This is your #1 retention lever.
Ready to generate your own B2B brief?
Get Your Own BriefWhy Test Project
This isn't ChatGPT with a template. Test Project gives you structured strategy with positioning, channel priorities, budget splits, and KPIs—built on frameworks from 400+ real launches. Every recommendation comes with reasoning.
We never say "it depends." Every brief makes a call and explains the reasoning. The value is in the recommendation, not in listing options.
Generate a branded PDF and share it with your team, your client, or your board. No reformatting. No copy-pasting into a deck.
A launch strategy from a consultancy runs $5,000–$10,000. Test Project delivers the same depth — positioning, channels, timeline, budget, KPIs — for $649 one-time. No subscription. No recurring billing. Pay when you need it.
Real Results
A marketing lead with 20+ years of launch experience used Test Project as a gut check against their detailed internal campaign plan.
Conversion assumptions were 40-70% too optimistic. CAC kill threshold was too tight for actual unit economics. Missed regulatory and geographic targeting nuances that only domain experts would know.
"Worth every dollar — validated our three biggest strategic bets and produced six ideas we're actually adopting. Useful enough to sharpen our plan, not authoritative enough to replace it. One-time, no subscription. That's how it should work."
Every product deserves a real strategy. Test Project puts 400+ launch frameworks behind your next one.
Generate My BriefFree Resources
FAQ